Google Analytics 4 Deadline: What You Need to Do Now

Google Analytics was initially launched as App+ Web to the public back in two and a half years. It was the fourth version of the Google Analytics software. Quite inevitably, the latest version replaced the current version of Universal Analytics. The SEO Services India provided by Google Analytics tools allows you to acquire a deep insight into how consumers reach your web pages. Google Analytics contains relevant information that your business can leverage to supervise the search engine optimization performance from the keywords based on your website’s top referrals and more.

Firstly, you don’t need to worry at all, in case you haven’t installed the latest version yet. But, if you intend to assess your year-to-year comparison, you must set up your new Google Analytics property before 1^st July of the current year to build up the historical data. Hiring SEO Company professionals is one of the most impactful options to measure and work on your website performance with years of efficacy and experience.

If you are looking for the entire list of what is there new in Google Analytics 4, you must go through the article to have complete knowledge and understanding of it.

Here, we present to you the details you must know about Google Analytics 4 and what you should do now.

Leverage Universal Analytics and Google Analytics 4 Together

It won’t be a wise decision to leave Universal Analytics altogether and switch to Google Analytics. You can run both the tools simultaneously and have access to the previous data records, which is incredibly important to running the entire process. Universal Analytics delivers the reports available to the companies which are currently not available in Google Analytics 4. One such piece is that of organic landing page reports.

Universal Analytics has a one-year deadline yet until it is completely inactive. Still, you need to set up Google Analytics before 1^st July 2022 if you need historical information to create YOY reports. You must be collecting as much data to prepare yourself to make the most relevant and valid decisions.

Enhance 1^st Party Information but Try to Use As many Cookies As You Can

The expert professionals suggest creating the most third-party cookies as you can. Google Analytics 4 does not allow one to accumulate all the data. Therefore, you must leverage Universal Analytics till the end to pile up all the best quality third-party cookie data to boost your marketing.

Simultaneously, it will be highly beneficial if you focus on how you can store the 1^st party data in the post-cookie world. After you migrate to GA4, you need to think of your efforts. It is critical and essential to have your own data in the most accurate form.

Similarly, like cookie data, you can upload the 1^st party data on 3^rd-party platforms, such as LinkedIn ads. The core intent is to expand and widen your targeted audience. CRM (Customer Relationship Management) integration and web micro-conversions like newsletter signups and content downloads are the best methods to store up 1^st party data. In case you need constant support and guidance in exploring more, you must contact the professionals.

To know more about increasing your 1^st party data in a world without a cookie, you should consult the experts.

Read More: 5 Powerful Features of Google Analytics 4

Focus on What You Need to Track

The professionals recommend setting up Google Analytics 4 as fast as possible, but it is not a good idea to replicate the actions you are doing right now.

As it is not a reset button for your analytics, it is indeed the time to see what you are tracking currently, whether you need the process, and what you can remove through the process. The analytics process becomes puzzling if you start tracking all the properties with little value or none whatsoever.

Let the People Know You will Make Changes, and Data will look Different

You need to encourage and excite the employees within your business organization to set up Google Analytics 4. It will be the best method to inform the collaborators that analytics and reporting will look different after the era of Universal Analytics is over, and GA4 becomes the default.

How Google Analytics has been built on the technical level will become the primary reason why the data like the number of sessions recorded in Universal Analytics and Google Analytics 4 will differ. Assessments might be high or low in GA4 in comparison to data in Universal Analytics.

It is another reason why the professionals advise that one should use Universal Analytics and Google Analytics 4 in conjunction before the complete sunset of Universal Analytics. The combined approach will not only safeguard you from any trouble while reporting GA4 data, but it will as well offer you time to customize and break down your Google Analytics 4 reports to make sure that you are on the right track.

It leads to an excellent opportunity to complete a Google Analytics Health Check to assess your current actions and implementation and see whether your data is accurate.

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Have Professional Support  

Though Universal Analytics will expire in the next year, you must decide to set up Google Analytics 4 before the given deadline to pile up the historical data to develop your reports. Suppose you need help and assistance in creating the base of Google Analytics 4 to reach your objective. In that case, you must opt for talking to some digital experts like the internal developers within the organization or the external agency partners.

If you need help migrating to GA4, one among several leading SEO Agency in India will help you with the best professional support and guaranteed outcome.

For further queries associated with Google Analytics 4, its tagging and implementation, research the current top professionals and arrange for a detailed consultation with them to remove even the slightest of doubt.