How the SEO Company Makes the Best of the Competitor Keyword Analysis Tool

When it comes to enhancing your organic search rankings, competitive keyword research is a great place to start. It is possible to get a competitive edge in search results by identifying your competitor’s keywords and using them in your own SEO strategy. Choosing the Digital Marketing Services is essential there. When you choose the right Digital Marketing Agency, you can have all its information.

Learn how to analyze your competitors’ keywords, find out what they rank for, and how much traffic those keywords bring in to use that information to your advantage along with an SEO Company.

In what ways does competitor keyword research take place?

You may talk about a competitor’s keyword strategy: the keywords that your competitor ranks well for in search results and the keywords that your top rivals are targeting but haven’t been successful at ranking for in search results. Both of these resources might assist you in formulating an SEO keyword plan.

How to Find Out Which Keywords Your Competition Is Using

You should stop right there to avoid wasting time and money seeking a quick and straightforward solution that would automatically generate an extensive list of competing keywords. When it comes to rival keyword research, things aren’t nearly as simple as they seem. There is no substitute for human research in creating a thorough list of your competitor’s keywords, even though tools may be quite helpful.

Read More: How to Rank YouTube Videos in 2022?

To find out what your rivals’ keywords are, use the following five methods:

Source code for the website of a rival (HTML code)

Use Internet browsers to access your competitor’s website and search for keywords there. Then, choose “view page source” from the right-click menu on the web page. A window displaying the page’s HTML source code is to be anticipated. You should look for keywords in your title tag, meta description, and optional keyword tags in the source code and in any image titles or alt tags.

The Screaming Frog Spider (Arachnida)

Check out your competition’s website with the aid of the Screaming Frog Spider program. Use it like a search engine to crawl a competitor’s website and get information about their online presence. All kinds of information, including metadata, alt text, anchor text, header text, and many other forms of communication, may be found on the page. These characteristics all point to the keywords your opponent is most concerned about. Screaming Frog gives you the freedom to go crazy with your keyword research competition.

Google Keyword Planner is a great resource

• You need a free Google account to use the Google Keyword Planner Tool on the Google AdWords interface.
• Go to the AdWords Keyword Planner and choose the “Find new keywords” option.
• Enter a term or phrase into the search box and choose “Search for new keywords using a phrase, website, or category.”
• Enter the URL of your competitor’s landing page into the text box under “Your landing page,” then press the “Get recommendations” button.
• As soon as Google has finished crawling that URL, it will compile a list of keywords related to that specific page and the whole website.
• For a list of keywords used by your rivals, click “Keyword recommendations” in Google’s search results once it has completed processing your query and shown the results.

A search engine optimization tool is SEMRush.

For practically any website on the internet, SEMRush’s organic keyword tool can provide the top-ranking terms. It’s as simple as putting the URL of your competitor’s website into SEMRush and perusing the results.

If you’d want to learn more about what components of your competitor’s content marketing are working well, the SEMRush tracker provides the URL of each term’s highest-ranked page.

Finally, there’s BuzzSumo.

It’s interesting to see how BuzzSumo approaches competitive keyword research from a social media and sharing standpoint. Keyword research for competing websites is effectively “reversed” as a result. Here’s how it all works:

It’s possible to utilize BuzzSumo to begin by focusing on well-known keywords relevant to you and see who else is ranking for them due to your efforts. You may use BuzzSumo to find the most talked about, loved, and socially circulated content for a specific phrase.

Read More: 10 Best Digital Marketing Analysis Tools

How to Make the Most of Your Competitors’ Keyword Research

In this hypothetical, a rival has analyzed their own site and used an intelligent keyword research tool and social media trends to compile a list of the terms they are utilizing. Who knows what will happen next?

You may use the knowledge you’ve gleaned from your competition research and Google search data in several ways. Consider the following cases: The following are some outstanding next steps that might be done to put it into practice:

Use the words to compare yourself to the competitors and see where you stand. Over time, it may be helpful to compare your performance to that of your rivals. Keep an eye on your organic competition’s backlink stats as well.