DuckDuckGo SEO: Things You Need to Know

The most basic element of the internet is perhaps a search engine. If you want to search for something on the internet, be it anything, you would require a search engine. Long before Google came into existence in 1996, search engines like The Archie Query gave users the tool to search things on the internet. Google used backlinks for the search. Over the years several browsers have made their way into the World Wide Web. DuckDuckGo search engine however has a unique privacy protection policy, which gives it lots of attention. It is being used by online marketers for search engine optimization. If you want your business to rank on the browser, always hire the best SEO company in India.

To understand ranking on browsers, it is important to know the basics of SEO. It is made of multiple elements such as keywords and content and knowing how they work is important. Digital marketers provide SEO services that help online businesses to grow. Marketing has changed over the years and there are agencies that will do the work for your business if you want to become visible on the internet. Businesses for the purpose of developing their presence online always look for agencies that guarantee SEO services. Before we dive into why you should care more about the SEO in DuckDuckGo, let’s get to know what DuckDuckGo is all about.

What is DuckDuckGo Search Engine

This search engine was created and launched in 2008 by Gabriel Weinberg as an alternative web search engine. It claims that it does not track our data, in turn protecting its user privacy. The search engine delivers similar results to every user unlike a lot of search engines that deliver results after analyzing search history.

There were reports of multiple data breaches throughout the past decade. Corporates were accused of going through people’s personal data for their gains. Internet users were concerned more about privacy after these developments. It is now when DuckDuckGo started gaining attention. This search engine works in similar ways as others but there are areas where it is better than even Google.

DuckDuckGo does not track user activity and sells off to advertisers. It does not track your search history and IP. You will find minimum advertisements on this browser. It also does not collect the personal information of the users. Unlike Google, which shows results related to user profiles, DuckDuckGo shows similar results to all users.

Read More: 10 Best Digital Marketing Analysis Tools

Why you as a business must look at DuckDuckGo as an option

Even though DuckDuckGo has a lower market share of 1.75% among all the other alternatives, it is growing rapidly. It is upon you which browser you will use. However, if you compare the stats with other older browsers, the stats stand out. Yahoo has a market share of 3.41%, and MSN Search stands at only 0.11% market share. DuckDuckGo has been growing at a rapid pace with more than 56 million searches per day. Thus, online marketers are considering DuckDuckGo SEO with equal importance as others. This search engine has been growing rapidly and gaining popularity amongst users. The search rates on DuckDuckGo have increased up to 56 million. Using DuckDuckGo for SEO can attract millions of quality SERPs.

Marketing online is about building a website in a way that tops the search results, so that they can easily reach the target audience. Good SEO creates more sales. More users are becoming aware of data privacy. Thus, they are likely to shift to DuckDuckGo in the future.

DuckDuckGo SEO requires backlinks of high quality. Apart from that, marketers need to have good knowledge about search activity.

How to do DuckDuckGo SEO

While doing SEO for DuckDuckGo, marketers need to keep a few things in mind.

1. Good User Experience

Trustworthy, well-designed, and easy-to-use websites are preferred for DuckDuckGo. The websites should have high-quality links and backlinks, and content. The website content must be grammatically correct. SEO should be easy to use.

2. Proper Keyword Research

Your website must not be bombarded with keywords. They must be related to the content and places naturally. Try using the keywords for headings and sub-headings that rank high on the search engine.

Read More: Long-Tail Keywords: A Better Way to Connect with Customers

3. Use High-Quality Backlinks

Adding high-quality links and backlinks can help your website to rank high on the DuckDuckGo search engine. Alternative search engines like Google and Bing also use the same technique.

4. Add Location

Since DuckDuckGo does not track the location and IP of the user, marketers must provide locations in the keywords. This helps in attracting local customers. Locations play a key role in attracting more and new customers to the businesses.

Conclusion

SEO is an essential part of digital marketing. Thus, the platform on which the digital marketers do the SEO plays a significant role in the growth of the businesses. Choosing the right search engine can result in attracting more customers and thus sales.