Top 10 Reason for Slow Website Loading

Not every slow thing is enjoyed in life, especially not websites. A second delay for a website costs it traffic, revenue, and credibility. Data shows that 47% of the consumers expect that a webpage will load in 2 seconds or lesser. 40% of them do not come back to a website that takes more than 3 seconds to load, and a one-second delay costs a 7% reduction in conversions.

Thus, websites are required to be properly optimized for delivering the highest possible speed irrespective of the device or browser it is being accessed from. Here are 10 reasons why a website takes time to load.

Why does a website load slowly

There can be various reasons like server performance, excess traffic, too many ads, and more.

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• Poor Server Performance

  

  What happens when someone clicks on a website? The browser at the user’s end pings the server. This means it is asking for all the information and data required for the loading of the site. Now, if the server does not perform well, it takes longer to respond. Thus, slowing down the website speed. Poor server speed usually tracks down to bad-quality web hosting. Therefore, getting better web hosting is always advised.

• Poor Server Location

  Just like long-distance calls, servers that are huge distances apart take longer to connect and eventually display the data. Hence, it is advised to use local servers as much as possible to reduce the loading time of websites.

• Excessive Traffic:

  At any given time, a web server can entertain requests for a limited number of people. If that number is surpassed, the page takes much longer to load due to more requests. More visitors means the service providers might require to put in extra resources to support the website. Hence, it is advised to upgrade the servers from time to time.

• Excess Flash Content

  Flash is useful since it boosts the interactivity of the website. However, it can also slow down the website and increase the loading time. Flash content is usually heavier and the more a website has these, the more time it will take to load. Reducing the size of Flash files or eliminating them altogether helps prevent the increase in the loading time of the website.

• Too Many HTTP Requests

  
  Too many JavaScript, CSS, and image files will lead to an increase in HTTP requests. Every time a user visits the website, the browser pings the server with increased requests to load way too many files. This in turn leads to the slow down of the webpage. In such cases, try reducing the number of HTTP requests. Also, reduce the number of files that are required to be loaded on a web page.

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• Increase In Code Density

  All the aforementioned elements are responsible for the reduced speed of a website. Coding that actually creates the website plays a more crucial role in the slow down of the website. A dense coding will lead to the slow down of the website. Unless a website has the resources to execute a dense and extensive code, it will slow the website down. It is advised to clean up the code by getting rid of excess white spaces, stylings, and other elements.

• Inadequate Caching Techniques

  The browsers store frequently used data in their cache memory using a technique called caching technique. This simply means when a user visits the website, the browser is not required to load all the data over again. This speeds up the website loading time. Without this technique, the website needs to load all the files, reducing the speed.

• Too Many Ads

  
  Ads are a good source of income for websites with heavy traffic. However, too many of them can also reduce the website loading speed. More ads mean more HTTP requests and thus affecting the speed of loading of websites.

• Outdated CMS

  A Content Management System or CMS is used for creating, managing, and modifying digital content. These are often used by enterprises and web content management authorities. While using a CMS like WordPress, one must ensure that it is installed with all the latest updates.

• No Presence Of A CDN

  CDN is basically a Content Distribution Network that is used to make web content available, and visible. It is a distributed network of indented servers that are located in various geographic locations. Local servers are allocated to the websites using a CDN. Local servers minimize the round-trip-time of the web content, resulting in faster loading of web pages.

Conclusion

You can implement all the points mentioned above on your website to make it load faster. However, after the implementation, you are required to test the website to check whether the speed has increased. Through SEO service your website speed will increase. In all cases, this verification is required to be done on real devices and in real user conditions.