What Is Meta Title & Description? Why It Is Important for SEO?

When it comes to on-page SEO, meta title and meta description play a significant role by giving a brief overview of what the web page is about. They are the first encounter that a user has with your site when they search for their desired page on Google. After all, the first impressions do count. Well-written tags and meta descriptions engage more site visitors and leads, otherwise, you will miss numbers of potential customers. So, it is not good to underestimate the importance of meta titles and meta descriptions only for the reason that Google has not included these as the ranking factor. But having a compelling and well-written title tag and meta description have a positive impact on the page’s click-through rate. So, if you hope to drive more organic traffic towards your business website or web pages, make sure you opt for a leading SEO Service Provider that can provide your business value clearly to your priority customers to encourage click-through by optimizing high-converting title tags and meta descriptions.

What Is Meta Title?

Meta title, popularly known as title tag is a snippet of HTML that plays a crucial role in website optimization. Being located on the header of a web page, it acts as a name tag for a web page. Search engines analyze these titles to navigate the topic of your page and rank it accordingly. The title tag is the blue link that users click on to view a page. Title tags generally consist of a string of keywords or search-friendly phrases that are modified for SEO purposes. But when it comes to writing a search-friendly meta tag, it is important to follow certain rules and criteria. Here comes the role of a professional SEO Company that can help you create an effective meta title with proper formatting.

Now, you can easily understand why it is important to write strong meta titles for improving your website’s SEO. Experts always recommend adding appropriate meta tags to see your site in the top searches of the search engines like Google. So, no matter how many times Google brings changes in its algorithms, meta tags are one factor that will always play a vital role in increasing the click-through rate of your website.

Read More: 10 Best Keyword Research Tools: Free & Paid 

Why Is Meta Title Important for SEO?

Meta tags are one of the significant factors in improving SEO. It is because the title tags allow search engine robots to know what your page is about and how it is relevant to the user’s search query. Thus, a meta title is useful to clarify or simplify the information for SEO purposes simply by giving the page one primary title for the users. Meta titles are visible to the average user and they can be found at the top of the browser as organic search pages and PPC landing pages.

How to Optimize Title Tags?

Now, look at the best practices for creating SEO-friendly meta titles utilized by the leading SEO Services Agency in India, 2022

• Google generally displays a title tag of up to 60 characters. So, if your title tag includes more characters, there is a risk of your title being cut off.
• It is useful to include relevant modifiers and secondary keywords in the tag to let Google inform that your page is focused on a broader concept, rather than a single keyword or phrase.
• Make sure that you fill out the title and description tags for every webpage of your website separately.
• Add modifiers to your title tags such as how to, tips, buy, find, etc.
• You can also add your brand name especially if you are already a well-known brand to your title tags.

What Is Meta Description?

The meta description is what people see for additional details about the page’s content. It may include a small summary of the topic and a call to action within one-or-two sentences. After all, meta description focuses on encouraging users to visit the page. Meta But, sometimes users see an excerpt from the first paragraph of the page in the space of meta description. It generally happens when they are not customized.

Though many website owners consider it insignificant can don’t even bother to optimize it, there is no denying the fact that meta description can play an integral role in inviting potential visitors to click through to your page.

How does Meta Description Influence SEO?

Many people argue that meta titles and meta descriptions do not influence SEO as these are not ranking factors. Google, Bing, and other search engines have already stopped considering meta description in their ranking algorithms years ago. Yes, indeed, title tags and meta descriptions do not have a direct impact on SEO and website ranking, but they both have an indirect influence on a webpage ranking. Studies show that pages with a meta description had an average of 5.8% more clicks than that without a meta description.

How to Optimize Meta Description?

Here is how to write a result-driven meta description for your web pages:

• Your meta description needs to clarify the benefits that users will get from your page.
• Google limits up to 155 characters to show in the meta description. It simply means that you need to keep your meta description below 155 characters.
• You can add the current year if your content needs to be up-to-date.
• You can include your target keyword at least once in your meta description to get a direct SEO benefit.
• Write a unique meta description for each page on your site.

Read More: Top 10 White Label SEO Companies in 2022

Wrapping Up:

So, no matter how well-written your webpage content is, make sure your meta title and meta descriptions are effectively targeting. You can take help and assistance by hiring SEO experts from Guaranteed SEO Services in India who take enough time and care to write a perfect meta description and meta title for web pages once your content is ready.