App Store Optimization: Everything You Need to Know About ASO in 2021

ASO (App Store Optimization) is beyond being only a Mobile App Marketing Services’ strategy in today’s digitalized era. In this blog, we will discuss every aspect that you must know about ASO in 2021. Let us first begin with a brief introduction to ASO or App Store Optimization.

 What is ASO?

App Store Optimization refers to ASO globally. ASO is the process to improve app visibility within the application stores and enhance the app conversion rates. The primary functionality of ASO is to increase the application visibility, and the second is to generate a heavy monetary gain for any ASO company.

Generally, the most significant application stores are ‘Google Play Store’ and ‘Apple App Store’ for iOS and Android, respectively.

An effective App Store Optimization supports the entire optimization system of the mobile apps. In this fast-growing world, ASO services India stands at a top position among the other technologically developed countries.

Difference between ASO and SEO

Apparently, SEO and ASO seem to be the same, and the two processes have some similarities as well, like keyword optimization and conversion optimization. With gradual research, we will know that there lies a drastic difference between the two. The differences are as mentioned below,

• The Ranking Factors
• SEO is used for websites and ASO for the mobile apps
• SEO On-Page consists of the title tag, H1, H2, H3, keyword density, page speed and, Bounce rates. In contrast, the On-Page of ASO reflects the application name, description, keywords, usage, quality metrics and uninstall rate.
• The Goals of SEO and ASO are Traffic (visitors) and Download (visitors), respectively.

Read More: How to Improve Your SEO in 2021

Why is App Store Optimization (ASO) necessary for the Growth of Application?

Nearly 3.6 million apps are available in Google Play Store and 2.7 million in iOS App Store. ASO processes are successful in some cases, whereas in the rest, the applications fail to meet the ASO goals due to poor ASO implementation. There exist specific domains for similar kinds of applications in the competition ground. You need excellent ASO services to create your app unique.

How do you (the user) find and download Mobile Applications?

Except for the App store, there are different options available to download applications. The other ways to find and download apps are,

• Open the OS favorable App Store Vault.
• Search for the particular App through typing keywords or using voice search.
• Click on the search option; a list will drawdown.
• Scroll the apps to find the specific application.
• Select the application and click on the install button to start the downloading process.

Benefits of App Store Optimization

• Enhancement of Visibility
• One among many
• Often searched by the relevant users
• Improvement of the organic app downloading process
• Reduction of Cost and generation of sound revenue
• Rise of conversion rates
• Global outreach

How do you execute App Store Optimization?

To improve your mobile growth the ASO, you need to follow the below-mentioned steps:

• Create a clear ASO Strategy
• Choose the Right Name for your Application
• Know about the research process for your mobile application
• Write an Application description
• Select the correct App symbol by A/B testing
• Prepare App Screenshots and Videos
• List and localize Applications
• Generate Rating & Review

Ranking Factors of Apple App Store and Google Play Store:

Apple App Store Ranking Factors

• Application Name

• Application URL

• Application Subtitle

• Keyword Field

• In-App Purchase

• Ratings and Reviews

• Updates

• Downloads and Engagements

• A few hidden factors

Google Play Store Ranking Factors:

• Application Title
• Long Description
• Short Description
• In-Application Purchase
• Ratings and Reviews
• Updates
• Downloads and Engagements
• A few hidden factors

ASO (App Store Optimization) Tips and Tricks 

• Consider the free keywords of your application store. The classification name of your application is also one of the free keywords.
• Try to use middle-length or long-tailed keywords to get a high ranking.

Common Mistakes you can avoid while working on ASO in 2021

It is one of the most vital factors to use App Store Optimization in a proper way. Minor mistakes can ruin your success. The mistakes are as followed,

• Mistake ASO as SEO Applications
• Overlooking your Application Market Niche
• Selection of the wrong fields for the keywords
• Not doing A/B tests to research better
• Neglect the Browse option, and focus on Search only
• Looking at ASO as a one-time job
• Neglect regular monitoring
• Not using ASO tools
• Not localizing your app store
• Ignore the advice of the best ASO experts
• Neglect the stores’ algorithm updates and changes

The Best App Performance and ASO Tools in 2021

• App Radar
• Appsflyer
• SplitMatrices

To conclude,

You cannot predict whether ASO has a very bright future in the technology sectors or not. This is the reason why the developer should focus more on the development of the ASO services. A better and upgraded version will continue to grab the users’ attention in the far future as well. If you have any queries, you can have a consultation with our expert team of Digital Infoways, the best ASO Company in India.