Education Marketing in 2022 – How to Drive Student Growth

The academic sector has been more competitive than ever before, and due to more options currently available, it has been pretty challenging to grab students’ attention. At present, the users know about various marketing channels and are way more conscious while spending time on profound research before making any educational decision. Therefore, academic institutions such as schools, colleges, and universities that understand the relevance of education marketing strategy and act accordingly will conquer the sector.

In today’s digitalized era, students have grown to be more tech-savvy and aware of the marketing methods with explicit knowledge. Thus, your digital marketing techniques need to be more focused and strategic. The marketing initiatives and efforts should deliver unique and impactful campaigns to attract more students. Digital marketing companies in India design innovative marketing strategies to equip educational institutions with a sharp competitive edge and commercial success.

The article discusses the most critical educational marketing strategies to increase students’ growth in 2022.

Zero Moment Of Truth (ZMOT)

Let us begin by unveiling what the “Zero Moment of Truth” is and how to apply the theory to educational marketing in the current time.

The Zero Moment of Truth or ZMOT refers to the moment between the stimulus and the first moment of truth. Stimulus means the element that attracts one to a specific product or service, such as a social media post, an online campaign, video content, etc., and the first moment of truth refers to the time when the user finally decides to buy the product or the service. Google coined the phrase “Zero Moment of Truth” in 2011 in an e-book.

ZMOT monitors the revelation and awareness phases within the purchase cycle when the users spend time researching a product or a service. Back in 2020, Think with Google has already analyzed that more than half the buyers research before purchasing an item to make sure the thing to be best one for them. According to another study, customers proceed with 70% of the purchase process before researching the business. Similarly, in the education marketing sector, most students and their parents decide about the school even before contacting the admission department.

ZMOT does not define a single moment as when the term was coined in 2011, electronic devices such as smartphones and tablets have become integral to consumers’ daily lives. Everyone knows that ‘Search’ is now accessible anywhere, anytime; therefore, your educational facilities must always be available.

Several marketing platforms are available in the current market, and students and parents are influenced by recommendations, reviews, and internet research. So, where do you start from?

You can consult the professionals at the reputed digital marketing agency in India.

Ways to Implement Educational Marketing Strategies

1. Focus on the Marketing Platforms

You can avail yourself of multiple marketing platforms, from paid search engine advertisements to social media posts to campaigns. Correct implementation of the marketing methods can quicken spreading your marketing efforts to achieve a solid online presence across every platform. It is not only challenging to achieve, but the process is expensive as well. For this reason, all your promotional activities must be arranged appropriately and prioritized on the relevant platforms to meet your objective within time.

You must analyze data, find your online audience and search which social media platforms they are engaged with the most. Marketing platforms such as Facebook and email are powerful mediums to reach parents or students by leveraging lead campaigns. The following sections must be covered, such as

• Demographic location
• Age, Gender, Nationality
• Family Status
• Age of Students
• Income Source

This way, your educational facility can directly address the students and parents of specific locations, strengthening your brand’s visibility and awareness. The lead campaigns on social media platforms help you collect information about individuals engaged with your campaigns.

2. Supervise Your User’s Journey and Sales Funnel

Once you find what channels are the best for providing the education facility or school, you must ensure that you manage your marketing activities and strategies minutely. You must support your sales funnel with various conversion methods designed to inspire and motivate students and their parents to grab their attention towards your school, college, university, or institution above other contemporary choices.

It implies that you must always focus on your lead generation and conversion and implement those across all marketing activities. On the other hand, it does not mean that everything in your messages is solely focused on “selling,” instead, you must balance the notes on the buyers’ journey and lead them to the ‘moment of truth.’ The Digital Marketing Services help you with the tactics to leverage the methods to achieve a robust sales funnel and lead generation strategies, from email marketing to social media generation to customer relationship management tools.

3. Assess the Outcome

You need to assess the results after implementing the education marketing strategies. It is of no use to execute marketing campaigns if you don’t understand whether they are functional or not. You must constantly monitor and review your campaign results to choose the proper marketing channels and deal with your sales funnel. It will help if you do an assessment and evaluation technique to make sure that the processes are on the right track.

From Google Analytics to Customer Relationship Management Software, you must ensure your education marketing strategies are impactful and, at the same time, help you explore what more improvements can be made for future campaigns.

Read More: The Strategy and Trends of PPC in 2022-2023

Leverage Customer Relationship Management (CRM) Software

A CRM or Customer Relationship Management Software is one of the leading tools to push your business forward in 2022, including the education sector. The software can add more value to your business, offering you a wholesome idea of the consumers, their opinion about your facility, and their behavior. It is crucial to attract and retain new students, developing a trusted bond with your current and potential leads.

Accumulating all the lead information on one platform helps you conduct admission, marketing, and sales, as it stores every interaction data between your organization and leads. The process will be time-effective and seamless and will enable you to recruit students in the best way.

All these actions infuse productivity and coherence within your workforce as everyone works for the same solution, and your business team can meet the goal and stay up to speed.

Implementing these marketing strategies will lead your educational organization to the height of success and make one among many.

To Conclude,

A strategic marketing move is essential if the schools, colleges, universities, or any educational organization need to remain visible during the student recruitment process, the moment when the students and their parents run the research process. Currently, it has become centered around well-thought planning and aligning the marketing strategies to the research processes made by the students and their guardians. To enjoy the best results, you can hire expert professionals at the leading digital marketing agencies in India, implement the most insightful and relevant marketing tactics, and enjoy a fruitful outcome.

FAQs

1. Why do I need to implement education marketing strategies?

You must implement education marketing strategies to attract and engage more students to your institution.

Read More: Why Outsource Digital Marketing to India?

2. What is the “Zero Moment of Truth”?

ZMOT refers to the time between the implementation of marketing strategies and the decision of purchase made by the consumers.

3. What are the social platforms used the most for education marketing?

Social platforms used the most for education marketing are Facebook, Email, etc.

4. What is most needed to make an educational marketing approach successful?

A well-thought plan and rightly implemented techniques make an educational marketing approach successful.

5. What is the complete form of CRM?

The complete form of CRM is Customer Relationship Management.