Hotstar Ads Guide: How to Advertise on Hotstar in India in 2022?

It is visible that brands can quickly jump into sports advertising, which happens due to the platform’s complete hold over spreading the message to a broader audience. The process is becoming quite tricky with the passing years due to constant changes in consumer habits and the emergence of new and more upgraded technologies. Google Adword Companies in India take care of the advertising procedures that offer customized ad solutions to the brands and guide them to enjoy rapid growth in driving their leads and sales and boosting brand reputation.

The article will discuss the marketing and psychological aspects of sports advertising and sponsorships. Before jumping into the content, let us share an important fact. The origin of sports ads dates back to ancient Rome, where the rich and socially influential individuals used to sponsor the combats. People wrote the battle advertisements on walls, and the sports committee distributed pamphlets among the locals. Digital Marketing Company in India provides clients with various online services, including social media campaigns and ad campaigns on digital platforms.

With the fast popularity of cricket in the sports section, brands have implemented every kind of strategy to engage the cricketers for endorsements. You can see several examples of cricket advertisements back in the 70s. Beginning from explicit print ads to promote sports, today, the brands are up to experimenting with creative video ads to spread their message. Google Adwords is a PPC Marketing Company that generates revenue per click on the ads by the users. Meanwhile, we have come a long way.

An Entire New Ball Game

In the current scenario, in a country like India, where cricket is worshipped as a religion, one-day cricket tournaments and the IPL matches have turned outdoor sports into the most celebrated and biggest festival of the land for cricket buffs. Currently, the Indian Premier League has become one with entertainment.

But, it is not the only reason for brand authorities to achieve their space in the marketing battleground. A die-hard sports fan has ample reasons to support his or her favorite team, but advertisers also have numerous reasons to opt for sports marketing. The reasons are as follows,

1. Highly Engaged Audience

Sports matches entertain the viewers and attract a lot of news and discussions. The game can take a completely different turn with each action. Therefore, it demands the close attention of viewers even during commercial breaks.

2. Emotional Bond

Sports have a strong connection with one’s love for the nation. It is not only a source of entertainment but an exhibition of actions, skills, expertise, dynamics, techniques, leadership, entertainment, and pride to represent one’s country. Whatever happens during a match has a long-lasting impact on the fans’ hearts, including the brands having done ads for the game.

3. Positive Association

Sport is associated with myriads of positive emotions – patriotism, action, clarity, honesty, hard work, fraternity, jovialness, etc. When a specific brand associates itself with sports, in some way or the other, the brand creates a similar kind of association in the sports lovers’ minds.

Read More: OTT Advertising: What it is and Why are Brands Loving it?

IPL Live Streaming on Hotstar: An Entire Stadium into the Mobile Screen

Star India captured the digital broadcasting and television rights for the Indian Premier League, which implied Star India channels bestowed Hotstar with the official rights to broadcast and stream live IPL matches. Hotstar is considered a digital weapon of Star India, one of the country’s largest OTT platforms. Disney joined Hotstar in April 2020.

Hotstar went beyond the box to ensure an engaging but not a unidirectional experience of the live IPL matches to the audience. The platform helps an individual connect with friends and family while watching the match. The features that have set Hotstar apart from its contemporaries are,

1. Social Media Feed
2. Hotshots and Duets
3. Watch Parties
4. Regional Language Feed
5. Exclusive Cricket Content

Advertising on Hotstar: Understand the Audience

1. Audience Reach: 300-350 million
2. Audience Type: urban, young, male
3. Affluent Audience with susceptibility to make online transactions
4. Highly Engaged Audience

Advertising on Hotstar: Advantages for Advertisers

1. High Impact Advertising: Hotstar ads have brought a drastic change across aided awareness, message association, brand reputation, and purchase intent.
2. Audience Profile: The audiences belong to the rich community of the country and complete all the transactions online.
3. Engaged Users: Apart from the live sports broadcast, the online forum offers a regional language commentary social feed to share the audience’s comments and views.
4. Brand Association with IPL: IPL matches are robust platforms where ads can impact the audiences’ minds on a long-lasting note.
5. Low Cost per Reach: 1000 ad views charge as low as 250 rupees.
6. Low Advertising Budget: due to the low ad budget, now advertisers determine where and how to advertise.
7. Targeting options during a live match with solid technical expertise and high reach

Various Options to Advertise on Hotstar

1. Mid-Roll Video Ads
2. Pre-Roll Video Ads
3. Branded Cards

Understanding the Targeted Options on Hotstar

1. Targeting Location
2. Targeting Audience
3. Targeting Device

Read More: IPL Ads- An Overcrowded Market Pushing Indian Brands Out of the Box

Final Takeaways

Several events and programs are broadcasted and telecasted on Hotstar, but the live IPL matches stand entirely aloof from those – distinct and proud. The article has talked about a few aspects associated with the ads related to IPL matches which are the main attraction of Hotstar. However, advertisers can read this article to have a brief idea of ads and their various crucial angles.