Online Reputation Management (ORM) Tools: List of Tools to Increase Your Reputation Online In 2022

The digitalized age has brought tremendous upheaval to the current time, and one of those is that we cannot purchase a product or a service without doing our online research. Whether you intend to buy something huge like a car or house; or some machinery, or you might purchase daily products like cosmetic products, cookies, clothes, and toiletry items, you will check the brand on Google first. Before that, you will collect all the information from online resources concerning the products you are interested in. The Online Reputation Management Companies play significant roles in this context, helping the consumers find the best company for them.

Here we provide some stats:

• 88% of the buyers research the products online before making a purchase.
• 86% of the buyers hesitate to buy a product if it carries negative feedback.

Then, there are social media crises. If you raise your product or service price at the wrong time or develop a misfit marketing plan on social media, users mostly delete your app or stop purchasing your products. Digital marketing companies in India provide that digital marketing services guide consumers in choosing the right products for them.

At present, it’s the internet that rules over the online business and stimulates your reputation. It can make or break your online business ventures.

What is Online Reputation Management?

Online Reputation Management (ORM) is the process of focusing on positive content about an online brand and subjugating the negative review.

Online Reputation Management Companies play that role for online business holders. The tools monitor the sentiment and vibes towards your brand, find out and report the reasons, and help you manage the negative reviews and highlight the positive ones.

The section will discuss the most popular ORM tools that have supported online businesses for years.

1. Reputology

Reputology is a tool that focuses on online reviews. Therefore, it is best suited for the business companies that collect Google, Facebook, and Yelp reviews in one place. The tool tracks your product & service reviews and gathers those on one dashboard. The location-specific feature of the system makes the deal easy for the local business people.

You can respond to the reviews from the platform, seeing and taking care of the issues as soon as they arise. You will receive email notifications with each new feedback.

The tool also executes sentiment analysis of the data it collects and turns the unstructured content from the feedback and reviews.

Price: $29 – $49/ Month (per every location)

A free trial is available.

Read more: Education Marketing in 2022 – How to Drive Student Growth

2. Awario

It is a social listing tool. The moment you specify your keywords, which is usually your brand name. The system searches for and finds any mention of your keyword everywhere across social media networks, news, blogs, and online forums. You will receive all the complaints, reviews, questions, listings, and blog posts on one platform.

Awario assesses the information it collects to show you the data trends. It runs sentiment analysis breaking down the mentions into positive, negative, and neutral feedback. It reflects the topics that come more often along with your brand name, the brand’s influencers, and influential mentions.

The tool allows the companies to maintain their online reputation, make out what it depends on, and highlight social media cries on time.

Price: $29/Month (starter plan)

$89/Month (Enterprise)

Free Trial for 7 Day

3. Brandwatch

Brandwatch is an enterprise-level social monitoring tool. The tool covers more information, including social media niches and local and rare ones. If sources such as Tumbler and VK play a vital role in your online reputation management, the tool is apt for you.

Sentiment analysis and growth analysis are some functions to show you data insights. Negative mentions cone under gender specifications to show which complaints are more popular among which gender. Therefore, it brings a psychological undertone to justify the review system.

The tool’s signals can detect the patterns in your data and notify you on time.

Price: Available on Request

4. Mention

Mention is a social media monitoring tool that looks for reviews on your brand on major social media platforms, news, blogs, and the web in a real-time scenario. You can check your reputation changes on the dashboard anytime; or allow the email when there is a spike in mentions.

You can set up alarms to monitor the reputation of your competitors and adjust your techniques based on their success and failure.

Price: $29/Month (Sole Plan)

$99/Month (Pro Plan)

$450 +/Month (Enterprise)

7 days free trial

5. ReviewTrackers

ReviewTrackers track the online reviews and feedback and gather them on one dashboard. The tool consists of over a hundred review sites, such as Google reviews, Facebook reviews, etc.

The tool analyses reviews based on positive and negative keywords, showcasing the most prevalent compliments and complaints.

You can run the same analysis on your competitors and acquire a deep understanding of their pros and cons. Digital marketing company in India help companies work on these issues with efficiency and expertise.

Price: Available on Request

6. Talkwalker

It is another data analysis tool that supervises the mentions of your brand on any social network, online news portal, review sites, blogs, and online forums. Moreover, it checks the images featuring the brand logo. If the logo is used on any site; illegally, violating the copyright issue, the tool will find it and help the company take action.

You can filter the results by location, language, service types, products, etc., to understand your online reputation in-depth.

Price: Begins at 6000 Euro/ Year

Other pricing options are available on request.

7.Reputation.com

Reputation.com is an ORM (Online Reputation Management) tool; designed for large businesses and enterprises. It offers several services which play vital roles in managing online reputation. It monitors online reviews and allows the users to respond to those directly.

The tool manages the directories and listings by detecting discrepancies and missing data and correcting mistakes. Besides, the tool allows users to do surveys, gather customer reviews, and handle social media accounts.

Reputation.com detects emerging issues, pros, and cons of a company with the data it collects.

Price: $3000/Month (basic plan)

$5000/Month (professionals)

$8000/Month (enterprise)

8.GatherUp

GatherUp was previously known as GetFiveStars. The tool is all about receiving positive reviews and boosting online reputation. As customers are more likely to complain online than appreciate when it comes to large brands, this service becomes more than useful for the companies.

The tool engages the customers via text or email, requesting them to make a review of the product or service. Whenever it receives feedback, it sends the company via email. The system supervises more than 30 review sites, such as Google, Facebook, the BBB, etc.

Price: $75/Month per Location (Pro Plan)

$99/Month per Location (Pro Plus)

$199/Month per location (Executive)

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To Conclude

Online Reputation Management Companies have to do a tough job managing their online reputation, especially when it concerns large companies. The task is pretty time-consuming. The vast range of ORM tools implies that there are ample choices that you can approach.

Your approach will depend on the type and size of your business, its budget, and the business goals and objectives. Digital Infoways, one leading digital marketing brands in India, guides you to manage your online reputation without glitches.