Poor website ranking? Here are the 5 common reasons and fixes

Are you perplexed why your website is not getting the rank you desire on the search engine result page? Despite filling the site with keywords, images, and links, sometimes you might not get the traffic you estimated. That is because creating an effective SEO strategy is not an easy task. You need to keep in mind ranking algorithms, bad content, competitors, and more. Did you know that 75% of users never go to the second page of the search engine result page? That is why you need to be extremely careful while implementing the SEO strategy. For the best results, you need to choose a reliable SEO Company.

Reasons and solutions to handle website not ranking well

There are various reasons that can lead to the website failing to gain the required rank. If you are eager to get the top slot, you must hire an SEO expert in India.

Here is a list of reasons and fixes for this issue –

1. Problem: Poor content quality

One of the most crucial factors that determine the site’s ranking position is its content. Users will visit your site depending on the useful information that they get. That is why websites need to upload content with relevant keywords or query terms. Web pages with too little information or inadequate data will fail to get higher rankings on the search engine result page.

Solution: Get rid of unwanted content

To overcome the poor quality content issue, you need to remove that content. For this, start with the most important web pages. Make sure that the content is top-notch, filled with relevant images and keywords. After that, you can proceed to other web pages. Another thing that you need to understand is that your content must be up-to-date.

2. Problem: Lack of On-Page Optimization

There are various factors that play a significant role in on-page optimization. These include XML sitemaps, keyword page titles, etc. It will help search engines to rank your website with ease. But, if you lack these crucial factors, you will find the site not getting the desired ranking.

Read More: 5 Ways to Improve Your SEO Results

Solution: Make sure that the page is properly optimized

On-page optimization involves a wide range of factors. You need to make sure all of them are on point in order to resolve the problem. For instance, the title tags must have relevant yet natural keywords. Moreover, the meta descriptions must be apt while containing the best keywords. Besides, you need to make sure that the character length of the URLs is within 50-100 characters. You also need to create an excellent XML sitemap to make it easier for Google to index the pages.

3. Problem: The website is just launched

One of the most common reasons that lead to failed rankings is the timeline of the website launch. You cannot possibly expect your site to get excellent rankings in the first few weeks or months. It is practically impossible to get success overnight. Here, it is important to understand that researching keywords will take time. Moreover, you also need to build top-quality links. This also requires time, and you also need to give the search engine time to recognize your site.

Solution: You need to be patient

The solution to this issue is, in fact, quite simple. You need to wait patiently for some time.  You will need to wait for at least a year to get the ranking you desire. Moreover, these results vary considerably depending on your website structure, content, and other factors. However, as time passes, you need to make sure that other factors are not be blamed for your ranking woes.

4. Problem: Reduced page speed

 

Page speed is a significant factor in search engine result page ranking. In today’s era, people prefer sites that load quickly. If the site is taking too long to display its content, the user will lose interest and visit another website. That is why you need to make sure that the page speed of the site is excellent. Here, seconds can make a huge difference in traffic rate and ranking position.

Read More: How to Improve Your SEO in 2021

Solution: Fix the elements that affect the page speed

There are different tools that you can use to optimize the site’s page speed. For starters, you can use the PageSpeed Insights tool from Google. Here, you can get an idea of your existing performance and have a detailed understanding of what needs to be done for improvement. Site elements such as third-party code, large pictures, etc., can reduce the page speed considerably. Once you recognize the areas that need attention, you can work on them.

5. Problem: Absence of top-quality backlinks

Another essential factor that plays a crucial role in search engine page ranking is high-quality backlinks. These links establish your site to be relevant and credible. Moreover, it is an excellent way to garner more traffic. However, a lack of top-quality backlinks or cramming them into your site is not a good idea. It will definitely not help you to get the desired results.

Solution: Integrate authentic backlinks

Here, the solution is to develop high-quality backlinks. Another thing that you need to concentrate on is to avoid the purchase of backlinks. These are absolutely unethical and don’t give you the ranking you want. Link schemes will recognize black-hat linking techniques with ease and flag your site. Now, you cannot get the top slot despite exceptional content. Ideally, a backlink portfolio must contain several organic sources. This will automatically give credibility to the site. That way, you don’t need to purchase references.

Conclusion

These are the five most common reasons that can explain why the website is not ranking well. Moreover, we have also included the solutions for the respective issues. Choose the best Digital Marketing Agency for higher rankings!