THE CHALLENGE:

Bukhari Agate is an Anand based e-commerce site that deals with manufacturing, wholesale and supply of precious metaphysical stones like agate, amethyst and other jewels. For a newbie, they were doing fairly well but they wanted to improve their ROI and online visibility. Here we came in! As a digital marketing agency, it was one of our very first stints. Our team was determined to pull off an impressive SEO campaign. We were confident but at the same time had the jitters.

The solution:

• Zero visibility in the online space
• Low ROI from the website
• Cluttered content with no optimization and keyword structuring
• Content lacked depth

SEO strategy and implementation:

• We framed the website. We fine tuned it by doing massive edits, adding content, designing it for the better.
• Got together relevant keywords, pertaining to the business' competition, geographical location and target market.
• Curated relevant and impactful content, supported with high-quality product images
• We set on doing high volume content. At the same time, we also began improving and adding to the existing content to improve the page ranking and search results.

The Output:

• We could add value by:
• Improving visibility and ROI
• Bringing more traffic organically
• Generating leads