THE CHALLENGE:

Keyword Research and Targeting

Dr Saulat is a renowned astrologer who entrusted us with revamping his website. Interestingly, despite his fame throughout the world, his own name was unknown in the online space.

Our research and findings:

• Revamping the website to it make user-friendly and search engine optimised
• Developing focussed keywords related to the client's business domain
• Creating face name keywords. We consider this particular point to be a master stroke because it popularised Dr Saulat's name in the online space.
• The website content was not properly interlinked.
• The meta tags of the website were not keyword optimized.
• The number of relevant and quality backlinks were very only a few in number.

Strategic SEO Plan:

• Make the website search engine friendly.
• Implement a strong link building campaign.
• Social media exposure.
• Find and focus on the most relevant keywords in the competitive business.
• We unpublished many old content! We streamlined them with long tailed keywords. We promoted the edited content with the old URL

SEO Campaign at work:

• Improved page views.
• Boosted page rankings.
• We have then done the internal linking to make for establishing site architecture and spreading link equity.
• Next, we asked client for the fresh photographs of their products and stores by a professional.
• Finally, a consistent link building process was started to improve and increase the backlinks.
• The first and the foremost task was restructuring the client’s website. This required to include relevant keywords, alt texting pictures, page titles, meta tags and descriptions and creating the internal links.
• We then added some quality content to improve the reachability.